• Welcome to Joyce Lofstrom & Associates

    Healthcare and digital health organizations navigate continuous change, as they strive to improve patient care and healthcare delivery. Quality, well-written content is vital to telling an organization’s story.

  • We Specialize In Content Development

    Joyce Lofstrom & Associates focuses on content development, that is, writing for a particular audience, platform and outcome.

Joyce Lofstrom

Joyce Lofstrom & Associates

Healthcare and digital health organizations navigate continuous change, as they strive to improve patient care and healthcare delivery. Quality, well-written content is vital to telling an organization’s story.

Joyce Lofstrom & Associates, LLC, opened its virtual doors in June 2018 after its founder, Joyce Lofstrom, retired from HIMSS after leading the communication department for almost 16 years.

Her years of experience include newspaper journalism and nonprofit and agency public relations, expertise that led to the establishment of Joyce Lofstrom & Associates.

The firm focuses on quality and consistency in healthcare and digital health communication, specializing in content development and marketing communication services.

Business or department goals

Joyce Lofstrom & Associates first wants to understand a client’s business goals.

Content development

Joyce Lofstrom & Associates focuses on content development, that is, writing for a particular audience, platform and outcome.

Marketing Communication

Whether it is outreach to journalists and other influencers, trade show marketing and public relations, and corporate communication, Joyce Lofstrom & Associates can assist.

Recent Blog Posts

Communicating as PR Pros about Telemedicine

About 10 years ago, I was in Orlando at my former organization’s annual conference. I sat in my hotel room with a fever of almost 101 degrees and ca ...

Storytelling on How and Why to Wear a Mask during the COVID-19 Pandemic

Much has been written in various formats – from scientific articles ...