Features Included
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01
Develop a PR plan to support business goals
Identify audience personas
Create target messages for each persona
Develop an editorial calendar
Understand how and what to measure for success
02
Focus on storytelling to distinguish your brand
Create blog posts for specific stories
Use case studies for in-depth details
Send media alerts for immediate updates
Target selected reporters with personalized media pitches
Develop news announcements to answer who cares and why now
Create social media content as a campaign component
03
Develop and manage event announcements
Incorporate multimedia – photos, videos, podcasts, infographics
Develop product collateral to support sales efforts
Understand and use sponsored content for PR