Public Relations Planning

01

Develop a PR plan to support business goals

Include measurable objectives to track outcomes.

02

Identify audience personas

Each audience persona has distinct characteristics.

03

Create target messages for each persona

Understand the personas for effective messaging.

04

Develop an editorial calendar

It’s a step-by-step roadmap to follow.

05

Understand how and what to measure for success

Measurement identifies what worked & what didn’t.