01
Distinguish the brand with storytelling
An effective story illustrates value.
02
Create blog posts for specific stories
Make sure blog content supports the plan’s goals.
03
Use case studies for in-depth details
Showcase the benefits of the brand.
04
Develop a relevant news announcement
Then, explain who cares and why now.
05
Target selected influencers
They expect personalized pitches.
06
Rely on social media content
Continue the messaging & measurement strategies.